COOKIE POLICY

Cookies

COOKIE POLICY

EXTENDED COOKIE POLICY INFORMATION

This website uses technical cookies to ensure proper functionality and improve user experience.
This document provides information on the types of cookies used on this website, how they are utilized, and how users can manage them.

DEFINITIONS

Cookies are small text files stored on a user's device by websites they visit. They are used to improve functionality, remember preferences, or track activity.
Third-party cookies are set by services from domains other than the one visited, such as analytics or social media integrations.

TYPES OF COOKIES

Cookies can be classified into different categories based on their characteristics and use:

Technical Cookies

These cookies are necessary for the proper operation of the website and include:

  • Browsing or session cookies, which ensure normal navigation and use of the website.
  • Analytics cookies, which are equivalent to technical cookies when used directly by the website operator to collect aggregated information on the number of users and how they visit the website.
  • Functionality cookies, which allow the user to navigate according to selected criteria to improve the provided service.

These cookies do not collect personally identifiable information and do not require user consent under the PDPO. However, users are informed of their use in accordance with transparency principles.

Profiling Cookies

Profiling cookies are used to track user behavior and deliver personalized content or advertising.
This website does not use profiling cookies.
If such cookies are introduced in the future, users will be notified and consent will be obtained, in line with PDPO requirements.

Third-Party Cookies

While browsing this site, users may receive cookies from third-party services such as analytics or social plugins (e.g., Facebook, Google, LinkedIn, Microsoft).

These cookies are set and managed by external platforms.

We recommend reviewing their individual privacy policies:

ANALYTICS COOKIES

WebTrends

This website uses statistical analysis software to monitor and improve site performance. These tools may use permanent and non-permanent cookies to collect anonymous statistical information and track "unique visitors" to the site.

Google Analytics

This website also includes Google Analytics, a web traffic analysis service provided by Google, Inc. ("Google"). These cookies are used solely to monitor and improve website performance.

For further details: Google Analytics Privacy Policy

Users can opt out of Google Analytics tracking by installing the opt-out browser extension provided by Google: Google Analytics Opt-Out

Microsoft Clarity

Heat mapping services help determine which areas of a page are clicked on most frequently. These services monitor traffic data and track user behavior. Some of these services may record sessions and make them available for later viewing.

Microsoft Clarity provides heat mapping and session recording services. Collected data includes cookies, usage data, and various other types of data specified in the service's privacy policy.

For more information: Microsoft Clarity Privacy Policy

COOKIE DURATION

  • Session cookies remain active only until the browser is closed or the user logs out.
  • Persistent cookies survive after the browser is closed and remain available for future visits.
  • Some persistent cookies have a set expiration date, while others remain stored indefinitely.

MANAGING COOKIES

Users can decide whether to accept or reject cookies through their browser settings.

⚠ Warning: Disabling technical cookies may compromise the functionality of the website.
Disabling third-party cookies will not affect website navigation.

Most browsers allow users to set different cookie preferences for individual websites.

Below are links with instructions for managing cookies in major browsers:

IMPLICIT CONSENT

By continuing to browse this website without modifying browser settings, users are deemed to have accepted the use of cookies as described in this policy.

USER RIGHTS UNDER THE PDPO

Under the Personal Data (Privacy) Ordinance (Cap. 486), users have the right to:

  • Request access to their personal data collected via cookies
  • Request correction of any inaccurate personal data
  • Withdraw consent for non-essential cookies where applicable

To exercise these rights, please contact us at: info@hk.mplc.com.